EVENT
Course: Digital Content Business
The Business Of Digital Content
Programme
Day 1
- Problem definition
- Digital Content Business models
- Business model formulation
- Platforms, devices and ecosystems
Day 2
- Financing and finances
- IP/ copyright and licenses
- Marketing and Pitching
- Case studies and presentations
Public CPD Points
Practice Area
Training Level
Digital Content Business- A New Session in Singapore!!!
Friends,
We will be convening this follow up course to our Fast Track Southeast Asia 2015 conference in Singapore on the 9th and 10th November. I invite you and/or your colleagues to attend. Do share the weblink.
THE BUSINESS OF DIGITAL CONTENT
A Course for Everyone in the Creative Industries Who is Producing and Distributing Digital Content.
This is a course that will help you take your digital content initiatives and ideas to market. Learn about new digital business models and strategies on how to monetise from your creative works. Attendees can expect to fully explore digital distribution models for film, music, TV, games and software. Attendees will also learn to build solid business models, protect content from unauthorized redistribution and consider the many aspects of online business today.
We will cover TV, music, software, games, etc over ecosystems, online aggregators, OTT, apps, youtube, etc
https://www.eventbrite.sg/e/the-business-of-digital-content-singapore-nov-9-and-10-tickets-18837398165
TOPICS/COVERAGE: digital content business models, marketing plan, pricing, finance, copyright, licensing, funding and grants, platforms and channels, case studies, success stories, and others.
Participants will receive a certificate on completion of the 2-day course.
Target Markets: content creators, distributors, labels, producers, technology entrepreneurs, regulators, professionals in related industries such as broadcasting, telecommunications, and others
Summary of Topics:-
Day 1
- Problem definition
- Digital Content Business models
- Business model formulation
- Platforms, devices and ecosystems
Day 2
- Financing and finances
- IP/ copyright and licenses
- Marketing and Pitching
- Case studies and presentations
Other Keywords:
Capital
Competitive analysis
Costs
Trends
Marketing
Consumer research
IPR/copyright and licensing
Profit/revenues
Pricing
Visual business models
Funding and grants
Online/offline channels
Partners
Crowdfunding
Swot Analysis
Direct and Indirect Competitors
Value Proposition
Cash flow
Human resource
Content and Device Platforms
Devices
iOS app?
Android app?
Web Html
Smart TV
IPTV
Digital Broadcast
DVD, BD, CD, Streaming, Download, Codecs, Mpegs, playability, Itunes, OTT, etc
Monetisation
—Subscription
—Pay-per-view
—Free/freemium
—Premium
—Bundling
—Royalty based
—Shareware, open source
Contact organiser at isa_seow@contentpromotion.net for more details.
