Leading content and technology industry representatives from across Southeast Asia gathered in Kuala Lumpur, Malaysia on August 11 and 12 for
The conference highlighted the latest trends in digital content production and distribution and assessed the opportunities and challenges of developing and distributing creative content in the digital age.
Hosted by the Centre for Content Promotion (CCP), the event posed a clear question to its attendees – “What is the future of quality digital content in Southeast Asia?” – and proceeded to examine this critical question from several angles including content creation, content delivery and content protection, as well as evaluating key opportunities in the Mobile, Pay TV, Music, Film and Social Media markets.
Executives agreed there were many alternatives now for content consumption and that consumer publics are now able to “snack” on content from a variety of devices. In turn, they said, this would mean that content producers and marketers would have to innovate their offering in order to cater their content to these changing consumption habits.
In his opening address, Hasnul Hadi bin Samsudin, Director of the Malaysian Government agency Multimedia Development Corporation (MDeC), said, “Fast Track Southeast Asia 2015 is an exciting platform for digital content creators, producers, publishers and broadcasters to get together to level up, collaborate and create opportunities for each other,” stressing that although increased competition in the content field meant “more people were competing for a slice of the pie, there was every chance that the pie itself would get bigger for all.”
Indeed, collaboration and not confrontation was a theme of the event as a whole. Wing Lee, CEO of YTL Communications, said that in this new digital age “the more partners one identifies and creates value with the larger your pie actually gets.” Meanwhile, a panel focused on the telecommunications industry focused on the opportunities available to telco operators by working with Over the Top (OTT) content providers and supplying content direct to consumers.
While much of the focus of the conference was on content delivery methods, a special panel held on the first day looked at content production and, in particular, content catered to Asian audiences. Hosted by Marini Ramlan, the General Manager of Primeworks Studios, the panel stressed that there is still a lingering need for improvement in the local scriptwriting sectors in South East Asia, underscoring the importance of storytelling formats that cater to new digital platforms.
It was a sentiment echoed by Dato’ Kamil Othman, the Director General of the Malaysian National Film Development Corporation (FINAS), who revealed that, last year, 56% of local films were exhibited for less than four days in theatres and the top six earning local titles could not be exported successfully because of their domestic centricity. The Director General, however, was optimistic on the Content Malaysia Pitching Centre, a new initiative where content creators can gather to attend workshops and master classes, participate in industry and community events, and interact with buyers and distributors. He hoped it would help a new generation of Malaysian content creators and producers to generate content that is of high quality, entertaining and commercially appealing to viewers in both domestic and international markets.
Whatever the current state of the industry, however, hopes run high for the future. As Frank Rittman, Senior Vice President of Motion Picture Association (MPA) in Asia Pacific, noted, the region has swiftly evolved from being ‘off-track’ into entering a confirmed ‘fast-track’ in terms of online content development and delivery. And, with such momentum gripping the region, more investment into Southeast Asia is expected in the near future.
Over 150 industry executives attended FTSEA Malaysia, engaging in intense discussions and Q&A sessions while also attending a networking evening on the 11th of August which provided an important avenue to build cross-industry cooperation.
FTSEA Malaysia builds on the success of the FTSEA Singapore conference, which was held in September 2014. The conference is becoming the leading discussion forum on how digital economies in Southeast Asia are responding to the digital transition that appears to present media companies with exciting new business opportunities on the one hand, yet undeniably significant challenges on the other.
To view the programme schedule, or learn more about the featured speakers and panels, please go to our website at Fast Track Southeast Asia 2015
YBhg Dato’ Kamil Othman, Director General, FINAS; Frank Rittman, SVP Policy and Deputy Regional Director, MPA; Ang Kwee Tiang, Regional Director, IFPI; Norman Halim, Executive President, KRU Music; Asugan Pechi Muthu, General Manager, One Stop Music; Stéphane Le Dreau, VP, Sales, and GM, South East Asia, Nagra; Mark Lay, VP, CASBAA; Chris Slaughter, CEO, CASBAA; Krishnan Rajagopalan, Head, Singtel/Hooq; Wing Lee, CEO, YTL Communications; Fred Chong, Founder and Group CEO, Prodigee Media and WebTVAsia; John Kjellemo, Technical Director, Conax; Takero Goto, Sr. Executive Director, Japan Overseas Content Distribution Association – CODA (Japan); Marini Ramlan, GM, Primeworks (Malaysia); Eric Pearson, GM, Silver Hammer Studios (Thailand); Uday Singh, Chairman, Los Angeles India Film Council; Takayuki Hayakawa, Director, Worldwide Production and Sales, International Department, Fuji Television Network, Inc; Raghav Anand, Segment Leader, New Media & Convergence, Advisory Services, Media & Entertainment, E&Y India; Hasnul Hadi Bin Samsudin, Director, Creative Multimedia, MDec; Candra Darusman, Deputy Director, WIPO Office, Singapore; Sham Norhisham, Motiofixo; John Lai, Head of Planning, KevoKanvas; Clement Gosse, Director, Partnerships, Dailymotion; Haruhiko Miyano, CEO, Crooner; Reuben Verghese CEO, Diagnal; Christine Maury-Panis, EVP and General Counsel, Viacess-Orca; Yangbin Wang, CEO, Vobile; Michael Kwan, Regional Director of Technology, MPA; Kiyoshi Kohiyama, Senior Expert, Fujitsu Laboratories Media Processing Laboratory; Jon Case of Case Creativity.
Motion Picture Association, Centre for Content Promotion Pte. Ltd.; Nagravision; Conax AS; IFPI; Japan Overseas Content Distribution Association; VTL of Vietnam; YES Broadband; Vobile Inc; & Viaccess-Orca
Multimedia Development Corporation (MDeC); National Film Development Corporation, Malaysia (FINAS); Cable and Satellite Broadcasting Association of Asia (CASBAA); Malaysian Screen Industry Association (MSI); LA-India Film Council; Creative Content Association of Malaysia (CCAM); One Stop Music (OSM); VEEDO; Primeworks Studios; Malaysian Mobile Content Provider (MMCP); SGMuso; Yonder Music; Case Creativity; & Motion Picture Distributors Association (MPDA)
The Centre for Content Promotion (CCP) was formed as a consortium of industry stakeholders dedicated to digital and analogue content creation, technological standards and innovation, legitimate business models, and secure delivery. As the primary service to all its members, clients and sponsors, the CCP works to generate awareness and education to governments, industry and public. We organise training seminars, public relations campaigns, and cross-industry cooperation that engender respect for content creation and secure delivery. Importantly, the CCP is an avenue to create an understanding and ecosystem between technology providers, service providers, content providers and regulators.